Shopping in Google Express is currently more difficult than shopping on Amazon. The Google Express app allows you to add items to your cart or wishlist, but you must then visit the store to pick up your order.
To make shopping easier, Google will soon add a Voice Shopping tab to the Google Express app. Users of Google Express can currently add items to their cart or wishlist on the app, but they must have all of the items in the same store to check out. Google will add a shopping tab to the app, which will include famous items that can be delivered right away.
Google is adding a Voice Shopping tab to the app, allowing you to access your Google Express shopping list or cart without having to leave the app. When you tap on a product, the app will show you how to purchase it with a simple "buy now" button, as seen below. The feature will be available to Google Express customers "in the coming weeks," with the inclusion of a Voice Shopping tab likely to be a minor addition given that Google Express customers are unlikely to have a large number of products on their wishlists.
Google is also working on a voice-based shopping feature for Google Home, according to reports. According to The Details, the shopping feature may be available later this year. The future of retail is voice-activated shopping, and we've seen an increase in the number of businesses introducing smart assistants. Last month, Apple included Alexa in its new iOS update, and Google's rival, Google Home, can also be used to shop.
And Alexa has a lot of catching up to do, given how aggressive Google has been with the Google Express integration so far. In conjunction with the store's winter sale, it's releasing a shopping comparison app to show consumers which products can be shipped right away.
Each of the three companies will be vying for a piece of the voice-activated retail pie. Amazon has a head start, but both Google and Amazon are working on some interesting new features.
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